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avatar for Sinead Boucher

Sinead Boucher

Fairfax Media New Zealand
Wellington, New Zealand
Sinead Boucher is CEO of Fairfax Media New Zealand, and is responsible for more than 600 journalists working across almost 100 digital, newspaper and magazine productions. Sinead has been instrumental in growing stuff.co.nz to become New Zealand's biggest domestic site, developing Fairfax's digital strategy and content approach — including the launch of products and services such as Stuff's mobile apps, Stuff Nation and Essential Mums. Most recently, Sinead has led the company’s editorial transformation programme, introducing and developing modern newsroom practices aimed at enhancing local and national journalism across digital and print. Sinead's history with Fairfax Media began in 1993 as a reporter for The Press in Christchurch. She moved up the ranks in her six-year stint, before heading to the UK. There, she worked as a digital journalist for the Financial Times site, FT.com, before moving to Reuters' London bureau, where she was a general correspondent responsible for reporting on terrorism in the UK post 9/11. In 2004, she returned to New Zealand and to Fairfax Media to take up the role of Assistant Editor at The Press, charged with developing the online presence for press.co.nz. Since then, her roles have included group online editor in 2007 and a title change to group digital editor in 2011, followed by a promotion to her current role as group executive editor in 2013.

My Speakers Sessions

Wednesday, August 30